Short answer: Go to Settings → Subscription Info → click the cancellation link at the bottom. But read below — Semrush’s cancellation flow includes multiple retention screens designed to make you give up.

Why Cancelling Semrush Is Harder Than It Should Be

Semrush uses a multi-step cancellation process with retention tactics at every stage. Based on reports from consumers across 17 countries, common obstacles include:

  • No visible “Cancel” button on the main dashboard
  • Multiple confirmation screens with confusing wording
  • Offers and countdowns designed to delay your decision
  • A final confirmation email that’s easy to miss — and if you miss it, you’re still subscribed

These patterns are documented in UX research as “roach motel” designs: easy to check in, hard to check out.

Step-by-Step: How to Cancel

1. Log into your Semrush account

Go to semrush.com and sign in.

2. Navigate to Subscription Info

Click your profile icon (top right) → Settings → Subscription Info tab.

3. Find the cancellation option

Look for a small text link — not a button — at the bottom of the page. It may say “Cancel subscription” or “Manage recurring payments.”

4. Navigate the retention screens

You will encounter multiple screens asking why you’re leaving, offering discounts, or suggesting a pause. To cancel, you must click through all of them. Look for the smallest, least visible option on each screen — that’s usually the one that advances cancellation.

5. Confirm via email

Semrush may send a confirmation email. Check your spam folder. Some users report that failing to click a link in this email means the cancellation doesn’t go through.

6. Screenshot everything

Take screenshots of each confirmation screen and the final confirmation page/email. This is critical evidence if you’re charged again.

What to Do If You’re Charged After Cancelling

If Semrush charges you despite completing cancellation:

  1. Contact Semrush support via email (not just chat) requesting a full refund. State the date you cancelled and attach your screenshots.
  2. Set a 7-day deadline for their response.
  3. If denied or ignored, file a chargeback with your bank. You have strong grounds: you cancelled the service and were charged anyway.
  4. Report your case to help document this pattern and support regulatory investigations.

Your Rights

  • EU consumers (PSD2): Payment service providers must not process recurring charges without valid authorization. A completed cancellation withdraws that authorization.
  • US consumers (ROSCA): The Restore Online Shoppers’ Confidence Act requires clear cancellation mechanisms. Obstructing cancellation violates federal law — the same law Adobe just settled for $150 million over.
  • UK consumers: The Consumer Rights Act 2015 and Consumer Contracts Regulations give you the right to cancel and receive a refund for services not rendered.

The Bigger Picture

Semrush is now a wholly-owned subsidiary of Adobe, which settled a $150M DOJ case in March 2026 for the same practices: hidden fees, obstructed cancellations, and ROSCA violations. Whether Adobe’s consent decree will extend to Semrush’s subscription practices remains an open question.

Last updated: May 2026. If Semrush changes its cancellation flow, report the change so we can update this guide.